Licensing & Entertainment
Brand protection is a key challenge for the licensing and entertainment industry. OpSec Security is the global leader for anti-counterfeiting and royalty protection solutions. Leading licensors and licensing agencies that manage global brands for sports, famous characters, entertainment stars, fashion celebrities, and pop icons have trusted OpSec as their partner in brand protection.
Licensing programs are often targeted by counterfeiters who are after consumers looking to buy popular brand names. When a trademark is exposed to illicit sales, trademark owners lose out on royalty revenues, consumers purchase substandard goods, and relationships with authorized licensees are compromised.
OpSec delivers cost-effective solutions to protect your brand across the value chain. With over 25 years of industry experience, OpSec customizes each solution to address the specific security needs impacting your brand.
Brand Protection Solutions for Licensing Industry
- Product authentication labels with multiple layers of overt security and covert security
- Customized security designs with unique visual effects that reflect the brand’s image, enhance consumer recognition, and verify authentic merchandise
- Product tracking of licensed merchandise using serialized hang tags and labels
- Royalty tracking with online ordering capabilities for licensees, and sales and tracking database for licensors
- Online brand protection services to protect against trademark infringements and unauthorized merchandise sales on the Internet
- Trademarx® licensing management system to streamline, automate, and integrate business workflow amongst licensors, licensees, and licensing agents
