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Press Releases - 2004

RFID Pioneer Larry Kellam Joins GenuOne Board of Advisors

GenuOne, Inc. - February 09, 2004

GenuOne, the leading provider of value chain visibility and security solutions, today announced that former Procter & Gamble executive and supply chain visionary Larry Kellam has joined GenuOne's Board of Advisors, bringing more than three decades of leadership and innovation in areas of sales, information technology and supply chain innovation.

Cartier Selects GenuOne to Enhance Tracking Capabilities of Global Supply Chain

GenuOne TraceGuard Platform will allow Cartier to Support Multiple Tracking Environments, Including RFID
GenuOne, Inc. - January 27, 2004

BOSTON, January 27, 2004 - GenuOne, the leading provider of value chain visibility and security solutions, today announced that Cartier, the renowned French maker of luxury jewelry and timepieces, has selected the GenuOne TraceGuard(TM) platform to enhance the product tracking and authentication capabilities of the company's worldwide supply chain.

GenuOne Advances Move Toward Effective RFID Compliance with Creation of TraceGuard

GenuOne, Inc. - January 06, 2004

BOSTON, January 06, 2004 - In an effort to further the industry's understanding of the most effective methods for RFID compliance, GenuOne, the leading provider of value chain security and visibility solutions, today announced TraceGuard-RFID Optimized Infrastructure (TraceGuard-ROI), a comprehensive assessment and fixed price pilot program that allows companies to understand how they can enhance the overall effectiveness of their value chain through the RFID compliance process.