Government Consultant Firm Awards Contract To Leader in Brand Security Solutions
Boston, MA - April 24, 2001
GenuOne, Inc., the world's leading provider of brand security
solutions, today announced that in accordance with its targeting of the
government marketplace, it has been retained by The Cadmus Group, Inc.
to identify and control the legitimate use of ENERGY STARTM logos
online. The Cadmus Group, ranked among the nation's top 50
architecture, engineering, planning and environmental consulting firms,
is a consultant to the U.S. Environmental Protection Agency , U.S.
Department of Agriculture, U. S. Department of Defense and the U.S.
Department of Energy, among others.
According to terms of the agreement GenuOne, through its
GenuNet division, will conduct online trademark and intellectual
property searches to identify possible unauthorized domain sites using
ENERGY STAR trademarks and key messages.
"GenuOne provides a unique service in online tools and analysis
that stood above the competition," said Tim Pettit, Senior Associate at
Cadmus. "GenuOne's customized criteria and search capabilities can help
us protect the integrity of our clients' digital images, trademarks,
text and standards online."
About The Cadmus Group
Since 1983 Cadmus has provided high-quality, multidisciplinary
consulting, research, and technical support services to government,
non-profit, and corporate clients. Cadmus is primarily focused on air
and water issues, energy efficiency, global climate change and
ecological risk assessment. Its more than 100 full-time staff members
include scientists, statisticians, engineers, economists, attorneys,
information technology specialists, writers, graphic artists, outreach
specialists and public policy analysts."GenuOne provides a superior
monitoring solution that gives a timely, global, comprehensive and
easy-to-access-from-anywhere view not only of logos, but also text and
digital images online," said Mike Berkley, CEO of GenuOne's GenuNet
Division. "We look forward to a long and productive working
relationship with The Cadmus Group."
GenuOne's Internet Monitoring Services
GenuOne's customized web-based product, GenuNet, authenticates,
tracks, and controls a clients' intellectual property online, including
logos, trademarks and domain names. GenuNet also identifies
unauthorized web sites, detects potentially counterfeit Internet sales
and labels incidents of ill will against client companies and their
brands. The information gathered that is pertinent to a client's
objectives is analyzed, prioritized and presented in easy to read
online reports.
"We are very happy to be working with The Cadmus Group, " said
Jeffrey Unger, CEO of GenuOne. "This is another example of GenuOne
bringing the best in online brand security solution to the world's
greatest brands.
About GenuOne
Headquartered in Boston, GenuOne (www.genuone.com)
offers authentication and tracking technologies in combination with
integration services to help corporations protect the integrity and
value of their brands. GenuOne builds BrandSecure programs that help to
eliminate the issues of counterfeiting, gray market diversion,
royalty-fraud and intellectual property theft in the physical and
digital world. The company logically maps strategic business objectives
to these often-unidentified risks. By incorporating innovative thinking
with the professional business experience of its seasoned management
team, GenuOne creates unparalleled BrandSecure solutions.
About the Cadmus Group
Since 1983 Cadmus has
provided high-quality, multidisciplinary consulting, research, and
technical support services to government, non-profit, and corporate
clients. Cadmus is primarily focused on air and water issues, energy
efficiency, global climate change and ecological risk assessment. Its
more than 100 full-time staff members include scientists,
statisticians, engineers, economists, attorneys, information technology
specialists, writers, graphic artists, outreach specialists and public
policy analysts.
This press release contains forward-looking statements as that
term is defined in the Private Securities Litigation Reform Act of
1995. Such forward-looking statements are subject to risks and
uncertainties, which could cause actual results to differ materially
from those anticipated. The Company assumes no obligation to update the
information contained in this press release. GenuOne and GenuNet are
registered trademarks of GenuOne, Inc.
All rights reserved.
