Dolby Laboratories Selects GenuOne Solution for Brand Protection Management

GenuOne, a provider of brand protection management solutions, today announced that Dolby Laboratories (NYSE: DLB) is using GenuNET™ from GenuOne to aid in its IP protection efforts. Dolby Laboratories is a recognized leader in entertainment technology.

Globalization and access to advanced technology have raised intellectual property theft, brand piracy, and counterfeiting to epidemic proportions. In fact, the World Customs Organization and the US Department of Commerce estimate counterfeiting accounts for 5 to 7 percent of global merchandise trade. And research has shown that counterfeiting costs the global economy as much as $512 billion each year.

"Today, companies need an organized and strategic brand protection plan," said GenuOne CEO Jeffrey Unger. "By implementing the GenuNET solution, Dolby Laboratories joins the growing ranks of institutions using GenuOne's approach to protecting their brands from counterfeiting and IP infringement."

"The Dolby(R) brand is one of our company's most valuable assets," said Vivian Vassallo, Dolby's Director, Licensing Compliance. "We have more than 500 licensees in 30 different countries, and we take proactive measures in an effort to even the playing field for our customers."

About GenuOne:
GenuOne provides brand protection management solutions that help Global 2000 companies reduce counterfeiting, gray market diversion, product theft and intellectual property infringement. With its GenuNET and SourceGuard products, GenuOne offers the only comprehensive brand protection solution to protect assets throughout a global supply chain and on the Internet. Established in 1999, GenuOne currently tracks hundreds of millions of unique products across four continents and across the Internet. GenuOne's clients include major corporations in the footwear and apparel, luxury goods, pharmaceuticals and consumer electronics industries. GenuOne can be found at www.genuone.com.