GenuOne, Inc. - January 06, 2004
BOSTON, January 06, 2004 - In an effort to further the
industry's understanding of the most effective methods for RFID
compliance, GenuOne, the leading provider of value chain security and
visibility solutions, today announced TraceGuard-RFID Optimized
Infrastructure (TraceGuard-ROI), a comprehensive assessment and fixed
price pilot program that allows companies to understand how they can
enhance the overall effectiveness of their value chain through the RFID
compliance process.
TraceGuard-ROI is designed to provide companies, such as
suppliers needing to comply with Wal-Mart's January 2005 deadline for
RFID compliance, with a blueprint not only of the hardware and software
requirements for compliance, but also how those solutions can help
companies achieve a more streamlined and data-rich value chain. The
announcement of TraceGuard-ROI follows the release in the fall of
TraceGuard 2.5, the industry's first unit-level product tracking
middleware platform for RFID systems and other tagging technologies.
"The movement toward RFID compliance being spearheaded by
Wal-Mart will result in a quantum shift in the way in which companies
will approach their value chain," said Jeffrey Unger, CEO, GenuOne.
"The TraceGuard platform is designed to allow companies to achieve
value beyond compliance and the Trace-ROI program was created
specifically to show them how to get there."
TraceGuard-ROI combines a multi-faceted business case
assessment with a formal technology proof-of-concept that tailors the
deployment of the TraceGuard platform to the needs of a particular
company's value chain. This allows companies to best take advantage of
the "TraceWare" software model developed by GenuOne that bridges the
gap between hardware/edgeware and enterprise business applications.
GenuOne also announced today the creation of an RFID
Demonstration Laboratory at its Boston-based corporate headquarters.
The new lab is designed to be complementary to GenuOne's primary
development facility in Princeton, N.J. and allows GenuOne to
physically simulate the benefits of the TraceGuard platform at each
point in the value chain to customers, partners, prospects and others.
"The ability to provide a tangible demonstration of TraceGuard
that reaches each touch point of the value chain is a critical resource
to both our sales and development teams," said Salil Godika, Vice
President and General Manager of TraceGuard Systems. "As the movement
toward RFID compliance gains momentum in 2004, this lab will be a
lynchpin in the education process of our customers looking to enhance
their existing value chain."
About GenuOne
GenuOne is the leading provider of
security and visibility solutions for both the consumer and technology
value chain. The Company's TraceGuard platform is the industry's first
unit-level product tracking middleware platform for RFID systems and
other tagging technologies, serving industries such as the technology
sector, pharmaceutical market and well-known consumer brands. The
Company's acclaimed SourceGuard product, meanwhile, is a
cost-effective, comprehensive authentication system designed to enable
companies to prevent product counterfeiting. GenuOne was founded in
1999 and is privately funded. Investors include Caledonia Capital,
Venfin, William Blair & Co. and Delta Asset Management.
