After strategic acquisition and exceptional growth GenuOne redefines image.
Boston, MA - March 14, 2002
GenuOne, Inc., a leading provider of brand security technologies
to combat counterfeiting, diversion and intellectual property theft,
has evolved its corporate image to reflect the recent acquisition of
Certus International and the growing client base for their
applications. GenuOne, founded in 1998, has grown to include an Advance
Development Lab in Princeton, New Jersey and now maintains offices
around the world. This internal growth has been fueled by the
unprecedented growth of new accounts.
Over the past 5 years, the anti-counterfeiting, anti-diversion
industry has been witness to remarkable growth both in its ranks and in
the ranks of those it fights against. As worldwide understanding of
this $250 billion a year problem has grown, numerous companies have
tried to answer the call. With the expansion of the Internet, solving
this problem has become even more difficult. GenuOne stands alone in
fighting anti-counterfeiting and anti-diversion not only in the real
world, but also online. The new corporate image reflects the leadership
role that GenuOne has assumed.
GenuOne has also refined its corporate image to educate
business partners, clients and the general public to issues facing the
global marketplace. The new imagery will ensure consumer confidence and
certainty whenever and wherever the GenuOne logo is seen. The spheres,
which adorn the top of the logo, represent the secure value chain that
GenuOne proactively protects for each of its clients. By securing every
step along the life of a product, GenuOne is able to help improve
customer satisfaction while stimulating consumer spending.
Due to individual product characteristics, multi-level
manufacturing processes, global distribution channels and specific
economics each industry is subject to unique threats. The
pharmaceutical industry faces major counterfeiting problems resulting
in civil liability cases where awards could be in the tens of million
if not hundreds of millions of dollars. The Automotive and Aerospace
industry face counterfeiting that results in the loss of billions of
dollars and hundreds of thousands of jobs. Technology manufacturers are
forced to deal with counterfeit component parts that threaten the
integrity of their products and their client's business. GenuOne is
answering the call to protect private business and the public good,
allowing the authentication and tracking of products throughout every
step leading to the end consumer.
As GenuOne evolved to face the ever-larger problem of
counterfeiting and diversion, its new corporate image has evolved.
GenuOne has positioned itself as the global source and supplier for
21st Century technologies that will protect the private business and
the public.
About GenuOne
GenuOne systems enable companies to
secure their value chain from counterfeiting, product diversion and
intellectual property theft in the physical world and on the Internet.
GenuOne's portfolio of technologies for comprehensive authentication
and tracking of products helps GenuOne's clients minimize price,
channel and brand erosion, customer dissatisfaction, and loss in
shareholder value. For more information, please visit www.genuone.com.
GenuOne is a registered trademark of GenuOne, Inc. All rights reserved.
