Boston, MA - March 23, 2006
GenuOne,
a provider of brand protection management solutions, participated in
the Retail Industry Leaders Association's Loss Prevention, Auditing and
Safety 2006 conference which was held in Orlando, Florida.
Stephen
Polinsky, vice president of sales for GenuOne, co-presented with Rhett
Asher, vice president, retail operations & loss prevention, RILA
and Kevin McMenimen, president, RuMe Interactive Corporation at the
break out session on "RILA InfoShare," on March 23, 2006 from 9:30 a.m.
to 10:30 a.m. EST.
The joint presentation provided information on the impact of
Internet monitoring, information systems and cross collaboration and
communication among executives on the effectiveness of loss prevention
efforts industry-wide.
GenuOne's GenuNET Auction monitoring
service helps retailers and manufacturers proactively identify sellers
offering top shrinkage products within auction sites. GenuNET's
automated searching, robust filtering and customizable alert
capabilities enable users to save time and respond more quickly and
effectively to harmful activity.
The session covered
practical tips for integrating an auction monitoring solution to
proactively identify sellers offering stolen product within auction
sites.
"Theft and other illegal activities are an enormous
financial drain on the retail industry," said Stephen Polinsky, vice
president of sales, GenuOne. "Although this has always been a problem,
the Internet provides an easy way for criminals to move vast amounts of
stolen products with minimal oversight. The combination of InfoShare
and GenuOne's GenuNET Auction module make great components of a loss
prevention program for retailers."
Polinsky commented on the
impact the Internet has had on the problem, as well as how retailers
can benefit from using GenuNET Auctions in partnership with InfoShare.
About GenuOne:
GenuOne provides brand protection management solutions that help
Global 2000 companies reduce counterfeiting, gray market diversion,
product theft and intellectual property infringement. With its GenuNET
and SourceGuard products, GenuOne offers the only comprehensive brand
protection solution to protect assets throughout a global supply chain
and on the Internet. Established in 1999, GenuOne currently tracks
hundreds of millions of unique products across four continents and
across the Internet. GenuOne's clients include major corporations in
the footwear and apparel, luxury goods, pharmaceuticals and consumer
electronics industries. GenuOne can be found at www.genuone.com.
