Boston, MA - February 15, 2001
GenuOne, Inc., an innovative provider of comprehensive brand
security solutions both in the physical world and on the Web, today
announced that it has signed a contract to provide online monitoring
services for Xerox Corporation.
GenuOne is monitoring the Web for any brand and product issues
related to Xerox products, services and supplies. In the area of brand
security, GenuOne is identifying logo abuse and trademark infringement.
In the area of product protection, GenuOne is identifying sites that
are acting as unauthorized Xerox resellers or sites that are selling
unauthorized or potentially counterfeit products.
"Stepping up our online surveillance complements Xerox's
overall strategy to aggressively protect its brand, wherever it
appears. More important, this further helps us protect Xerox customers
who expect that when they purchase Xerox-branded products and supplies,
they also purchase genuine Xerox quality," said Donna Del Monte,
manager, consumables strategy, Xerox Supplies Group.
GenuOne provides Xerox with customized, easy-to-use reports
that will help Xerox identify where to consider taking action against
unauthorized material.
"Counterfeiting is not a new product or supply chain issue. In
order to reduce costs and timeliness issues, it is inevitable that a
supply chain and product distribution strategy include an Internet
component," said Stephen Polinsky, GenuOne's Co-Founder. "GenuOne's
online capabilities set us apart from any other company in the cyber
monitoring market and make it easy for us to identify issues of
counterfeiting, product diversion and licensing infringement on the
Internet. Our exclusive software enables us to customize formats,
filters and search criteria, and quickly catches pop-up sites that sell
counterfeit goods. GenuOne provides an immediate and ongoing insurance
policy for brand integrity on the Web."
Online Services
GenuOne's online services identify unauthorized and counterfeit
product sales over the Web, the circulation of company disinformation
and incidents of intellectual property infringement. GenuOne's online
results enable companies to craft effective, Offensive E-Commerce™
strategies. Its Web solution consists of three stages including
assessment, implementation and ongoing project-deliverables updates.
When a report is developed, users can access their own
password-protected page online to browse information, as well as review
specific URL's and domains meeting their customized search criteria.
About Xerox Corporation
Xerox Corporation (www.xerox.com)
is the leading provider of color and monochrome digital printers,
copiers and related document processing equipment. Xerox also delivers
solutions, services, software and supplies so that people in homes,
offices and corporate and production-printing environments can create,
manage and share ideas through paper or digital documents.
About GenuOne
Headquartered in Boston, GenuOne (www.genuone.com)
offers authentication and tracking technologies in combination with
integration services to help corporations protect the integrity and
value of their brands. GenuOne builds BrandSecure programs that help to
eliminate the issues of counterfeiting, gray market diversion,
royalty-fraud and intellectual property theft in the physical and
digital world. The company logically maps strategic business objectives
to these often-unidentified risks. By incorporating innovative thinking
with the professional business experience of its seasoned management
team, GenuOne creates unparalleled BrandSecure solutions.
XEROX™, The Document Company™ and the digital X™ are trademarks
of XEROX CORPORATION. This press release contains forward-looking
statements as that term is defined in the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements are subject to
risks and uncertainties, which could cause actual results to differ
materially from those anticipated. The Company assumes no obligation to
update the information contained in this press release.
