Leading Golf Manufacturer Taps Innovative Company for Strategic Approach To Product Diversion and Proactive Brand Management
Boston, MA - August 12, 2000
GenuOne, a leading provider of comprehensive brand protection
solutions in the physical world and on the Internet, today announced
that Titleist has chosen GenuOne for its brand protection initiatives.
GenuOne will develop a customized solution that will effectively
address Titleist's product diversion issues and that incorporates
additional brand protection initiatives into the company's
infrastructure. Titleist is a leader in the golfing equipment market
and the choice for many of the world's top touring professionals, PGA
club professionals and competitive amateurs.
"We are impressed by GenuOne's strategic approach to brand
protection," said Mike McCampbell, director of sales operations at
Titleist. "Our customers equate premium quality with the Titleist
brand. We intend to sustain that trust and have selected GenuOne to
help us protect the integrity of our trade channels, which are a key
component of our sales and marketing strategy. With GenuOne's
infrastructure enhancements, we will soon be able to automatically
authenticate and track Titleist products before and after they hit
retailers' shelves."
GenuOne provides brand security solutions that work to
eliminate counterfeiting, licensing fraud and product diversion. Its
solutions include a combination of security- focused technology
products and expert analysis and integration services, forming a
strategic brand management blueprint.
"We look forward to working with Titleist to preserve the
quality of its premiere brand," said Stephen Polinsky, Chief Brand
Protectionist of GenuOne. "Our solutions provide the company with a
means of tracking its products from the moment they are manufactured
through the time they reach the retailer. Our services will also enable
Titleist to develop security measures for new products before they
enter the market."
In addition to the golfing industry, GenuOne is targeting a
number of markets for its Brandsecure solutions. These markets include
the broader world of sporting goods and equipment, brand name apparel,
cosmetics, pharmaceuticals, business consumables and luxury brands.
About GenuOne
GenuOne is an innovative provider of
comprehensive brand security solutions, offering a fully integrated
approach to intellectual property protection. Its technology and
integration services maximize brand dominance and minimize
counterfeiting, product diversion, licensing/royalty fraud and
intellectual property theft in the physical world and on the Internet.
GenuOne's authentication, tracking and control technologies combined
with its integration services allow companies to monitor products
throughout the supply chain cycle, from the initial manufacturing
process to the retailers' shelves, as well as on the Internet. GenuOne
has developed strategic, Brandsecure™ solutions for companies including
New Balance Athletic Shoe, Titleist and Footjoy Worldwide and Xerox
Corporation. Its solutions have empowered these companies to protect
the integrity of their brands. Visit the GenuOne website at www.genuone.com.
About Titleist
For over 60 years, Titleist has been one of the most widely recognized
and respected brand names in the golf industry, committed to providing
both serious and recreational golfers alike with golf products and
services of superior performance and quality. By combining technology
with innovative design, it is able to provide its customers with a
competitive advantage not found with other manufacturers. The ultimate
benchmark for the quality and performance of golf equipment are the
world's best players, and Titleist products are proud to enjoy
distinguished positions on each of the major worldwide professional
tours and wherever competitive golf is played.
Titleist™, FootJoy™, Cobra™ and Pinnacle™ comprise the major golf
brands of the Acushnet Company, an operating company of Fortune Brands
(NYSE : FO). For more information, please visit us online at www.titleist.com, www.footjoy.com, www.cobragolf.com, www.pinnaclegolf.com.
This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements are subject to risks and uncertainties,
which could cause actual results to differ materially from those
anticipated. The Company assumes no obligation to update the
information contained in this press release.
