Zebra Technologies Announces Strategic Alliance with GenuOne, Inc.

Zebra Technologies (Nasdaq:ZBRA), a world leader in bar code and other on-demand printing solutions, today announced that it has formed a strategic alliance with GenuOne, Inc. to help companies protect their intellectual property. GenuOne, a member of Zebra's Systems Integrator (ZSI) Program, is a leading provider of brand security technologies to combat counterfeiting and product diversion, and has developed next-generation technologies that will allow Zebra clients to secure, authenticate and track products throughout their value chain. The alliance is a response to the growing issue of intellectual property theft around the world.

"Zebra is pleased to be working closely with GenuOne, a recognized leader in the rapidly emerging field of on-demand Brand Security printing solutions," said Barry Knott, Vice President and General Manager of Zebra's supplies division. "Counterfeiting and gray market diversion is a nearly $300 billion a year problem for today's Fortune 1000 companies," according to Jeffrey Unger, CEO of GenuOne. "Together, GenuOne and Zebra have the experience, technology and products to provide complete on-demand brand security solutions."

As part of the agreement, GenuOne will incorporate its proprietary technologies with Zebra's leading on-demand printing solutions. Integrating these security protocols with Zebra products will allow Zebra customers to authenticate and protect what they print. Jeffrey Unger, CEO of GenuOne said, "The opportunity to integrate our technologies into Zebra systems will enable Zebra and GenuOne to provide their client base with seamless end-to-end solutions that are both flexible and scalable. We look forward to working with Zebra for many years to come."

In an effort to combat the problems arising from rapid technological advancements and the pervasiveness of the Internet, companies must utilize technology and tactics, like those offered through this new alliance, in building a comprehensive brand security program. The Zebra-GenuOne partnership creates a flexible solution for the timely and pressing business problem of protecting brand value for market-leading companies. The integrated system now available through this alliance enables companies to recapture lost revenue and protect consumers from counterfeit products.

About GenuOne
GenuOne systems enable companies to secure their value chain from counterfeiting, product diversion and intellectual property theft in the physical world and on the Internet. GenuOne's portfolio of technologies for comprehensive authentication and tracking of products helps GenuOne's clients minimize price, channel and brand erosion, customer dissatisfaction, and loss in shareholder value. For more information, please visit www.genuone.com.

About Zebra Technologies
Zebra Technologies (Nasdaq:ZBRA) delivers innovative and reliable on-demand printing solutions to businesses and governments in more than 90 countries around the world. A broad range of applications benefit from Zebra℠ - brand thermal bar code label and receipt printers and Eltron™-brand card printers, resulting in enhanced security, increased productivity, improved quality, lower costs and better customer service. The company, with an installed base of more than two million printers, also offers software, connectivity solutions and printing supplies. Information about Zebra bar code products can be found at www.zebra.com. The company�s online site for thermal printing supplies is www.zipzebra.com.